The Digital Guillotine
Twenty minutes ago, I watched from my desk as the IT icon on Marcus’s laptop spun for a moment before his access was remotely revoked. He stared at his screen, blinked twice, and then slowly closed the lid. No conversation. No manager walking him to HR. Just a digital guillotine, swift and silent. He was my work-friend for five years. He helped me move a couch last summer. His daughter’s art is still stuck to the cubicle wall he just vacated. Now, the CEO is pointing to a slide with a stock photo of diverse, smiling people in a boardroom, none of whom look remotely as tired as us.
The Fracture Point
The words on the wall-Integrity, Transparency, Family-are not a reflection of the culture. They are an invoice for a debt the leadership has no intention of paying. They are an aspiration for a company that does not exist, and their primary function is to paper over the chasm between what is said and what is done.
The Illusion of Etched Values
I confess, I used to be a proponent of this. A younger, more naive version of me once spent 41 hours in meetings arguing passionately for ‘Empathy’ to be carved into the granite lobby wall. I thought that by making it visible, we could make it real. I constructed elaborate arguments, drew diagrams of emotional safety, and presented data from 231-employee surveys. I won. The word was etched. A year later, I watched the entire department that had championed the initiative get a 1-page memo announcing their roles were being ‘re-evaluated for strategic alignment.’ The memo was sent at 4:51 PM on a Friday. So much for empathy. My mistake wasn’t in wanting a better culture; it was in thinking a word on a wall could ever be a substitute for the hard, daily, unglamorous work of actually building one.
Empathy
Etched on the wall
4:51 PM Memo
Strategic Re-evaluation
Institutional Gaslighting
It creates a form of institutional gaslighting. You are told, repeatedly, that the company values transparency while critical information is withheld until the last possible second. You are told it values integrity while witnessing decisions that are purely political. You sit in a meeting about ‘FAMILY’ while your actual family wonders why you’re working late to fix a problem caused by a leadership decision you were never told about. This constant contradiction forces you to question your own perception of reality. Am I the crazy one? Did I misinterpret the layoff of 200 people over a generic email? Maybe that is what synergy looks like.
Is this reality?
The Corrosive Cynicism
The cynicism this fosters is corrosive. It doesn’t just make people unhappy; it makes them strategically disengaged. They learn that the official language is for outsiders, for the careers page and the quarterly investor calls. The real language of the company is spoken in hushed tones in the breakroom, in knowing glances over cubicle walls, in the private Slack channels where the real information is shared. The real values aren’t written down; they are demonstrated. And what is demonstrated, day after day, is that the stated values are a shield, not a compass.
They are a marketing tool for the soul of the company.
Aria P.K. and the Currency of Trust
I once spoke with a woman, Aria P.K., who worked as a prison librarian. Her environment was the absolute inverse of a modern corporation. There were no inspirational posters on the walls. There was no talk of mission or vision. There was only the stark, unyielding reality of the rules and the people. Her ‘stakeholders’ were men for whom trust was the only real currency, and they could detect insincerity from a hundred yards away. She told me her most important rule wasn’t in any handbook. It was simple: ‘Do what you say you will do. Every single time.’
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“Do what you say you will do. Every single time.”
– Aria P.K., Prison Librarian
If she promised to try and get a book from another library, she had to provide a status update every week, even if the update was ‘no update yet.’ Failure to do so was a breach of contract, a signal that her word was meaningless. Her ‘culture’ wasn’t built on aspirational nouns; it was forged from the relentless repetition of trustworthy verbs. She didn’t have a value of ‘Respect’; she earned it by treating a request for a 1-star paperback with the same diligence as a request for a legal textbook. Her actions were the whole story. There was no gap between word and deed because her survival, professionally and sometimes physically, depended on closing it.
Culture: Unscalable Actions, Not Words
That experience recalibrated my entire understanding of this. The corporate world is obsessed with scalable solutions, and values are seen as a way to scale culture. But you can’t. Culture is the sum of a million tiny, unscalable actions. It’s the manager who takes the heat for their team’s mistake. It’s the executive who publicly admits they were wrong. It’s the policy that prioritizes people’s well-being over a fractional gain in productivity. It is what happens, not what is written. The obsession with jargon and mission statements is a flight from the tangible. Corporate language is designed to obscure, to create strategic ambiguity where there should be simple truth. You start to crave something real, something you can hold. You find yourself wondering about basic, tangible things, asking fundamental questions like sind kartoffeln gemüse just to connect with a reality that isn’t coated in three layers of buzzwords.
Hypothesis Proven False
We have been trained to see the ‘Values Statement’ as the finish line. We workshop the words, we vote on them, we print the posters, and we consider the job done. But the words are not the work. They are, at best, a hypothesis. The real work is testing that hypothesis every day, in every decision, with every employee. The moment a decision is made that directly contradicts a stated value, the hypothesis is proven false. And instead of re-evaluating the hypothesis, most companies just turn up the volume on the projector, hoping the glowing words will drown out the uncomfortable truth.
The Cost of Dissonance
So what happens when the dissonance becomes too great? People leave. Not always in a dramatic exit, but quietly. They check out. They stop offering discretionary effort. They do exactly what is required and not a single thing more. They stop caring about the mission because they can see the mission doesn’t care about them. The cost of this quiet exodus is incalculable, far exceeding the $171,001 allocated for the new ‘culture-building’ platform that will have employees award each other digital badges for embodying the very values the company ignores.
The Real Subtext
I used to reread company emails five, six, seven times, searching for the real meaning buried under the layers of corporate-speak. I thought the failure was mine, a lack of comprehension. I finally understood that the text was meaningless. The subtext was everything. The subtext was in who got promoted, which projects got funded, and who was told to pack their desk on a Tuesday afternoon.
The Official Text
“Synergy, innovation, stakeholder value…”
The Real Subtext
“Who got promoted, who got cut…”
The Solution: Gritty Verbs
The solution isn’t to get rid of values. It’s to stop lying about them. It’s to replace the glossy nouns with gritty verbs. Instead of ‘Integrity,’ try ‘We tell the truth, even when it’s hard.’ Instead of ‘Innovation,’ try ‘We protect and fund messy experiments.’ And instead of ‘Family,’ for God’s sake, just try ‘We are a team that treats each other with decency and respect, especially during difficult times.’
Glossy Nouns
- Integrity
- Innovation
- Family
Gritty Verbs
- Tell the truth
- Fund messy experiments
- Treat each other with decency