Riding the Wave: How Major Brands Utilize Viral Trends on Social Media

Riding the Wave: How Major Brands Utilize Viral Trends on Social Media 1

The Power of Viral Trends on Social Media

As the world becomes more digital, the power of social media in marketing has grown exponentially. Social media platforms such as Twitter, Instagram, and TikTok have become playgrounds for viral trends and challenges that spread like wildfire among users. Social media users are always on the lookout for new, exciting trends that offer a sense of belonging and entertainment. In this context, viral trends offer an excellent opportunity for companies to reach a broad audience quickly and effectively.

Why Brands Capitalize on Viral Trends

The growth of social media platforms has also transformed the way brands market their products. Companies that want to remain relevant and engaging must use social media platforms regularly to communicate with consumers. Brands that effectively use viral trends and challenges can reach larger audiences, increase traffic to their social media pages, and improve conversions. Additionally, companies that engage in viral marketing create an emotional connection with their audience, which may result in increased customer loyalty and brand awareness. Don’t miss out on this external resource we’ve prepared for you. Within, you’ll discover more intriguing details about the subject, broadening your comprehension. Check out this related content.

Riding the Wave: How Major Brands Utilize Viral Trends on Social Media 2

Examples of Brands that Rode the Wave of Viral Trends

Oreo’s “Dunk in the Dark” Tweet

During the Super Bowl in 2013, the power went out for a few minutes. The blackout presented an ideal opportunity for Oreo to show their wit and creativity. They quickly tweeted an image of an Oreo cookie with the caption, “You can still dunk in the dark.” This tweet not only encapsulated the moment’s mood but also captured Twitter’s attention. The tweet received over 15,000 retweets and almost 8,000 favorites. The tweet was also shared across various media, further maximizing Oreo’s reach and improving brand recognition.

ASOS’s Instagram Stories Poll Campaign

In 2019, eCommerce store ASOS used Instagram Stories to create an interactive poll that engaged its followers. They created a poll within the shopping app to encourage customers to vote on which of two animal-print dresses they would like to purchase. Customers could choose between two options, “Yes Please!” or “No Thanks!” The results of the poll were announced the following day, and the company provided a discount code for the most popular dress. This campaign generated a lot of user-generated content, and ASOS gained thousands of new followers, improved its reach, and increased brand awareness.

Future Opportunities and Challenges for Brands in Utilizing Viral Trends

Create Customer-Centric Marketing Strategies

The challenges of viral trends lie in the risk assumed by companies in adopting social media trends. Companies must keep up with rapidly changing social media platforms to take advantage of viral trends. However, social media users are often skeptical regarding brands’ ability to capitalize on social media trends. The solution for companies is to create customer-centric marketing strategies. Companies that put their audience’s experience first in their marketing efforts can increase their chances of success in the challenging world of viral marketing.

Authenticity and Transparency

In recent years, there has been increased scrutiny of brands who engage in viral marketing that makes use of sensitive issues or social movements. Companies must be transparent, and their messaging should align with their brand value for a vital marketing campaign that is effective and well-intentioned. Plunge further into the subject by visiting this suggested external site. https://thesocialmediagrowth.com, you’ll find more information and a different approach to the topic discussed.


Viral trends on social media present an unmatched opportunity for businesses to connect with their audience, increase conversions and brand awareness. Through case studies of companies that have succeeded in capitalizing on viral trends, we have seen that there is much to gain if done correctly. It is imperative to adopt customer-centric strategies and transparency, and authenticity in approach to maintain customers’ trust and create memorable marketing strategies. As the digital landscape continues to grow, businesses must adapt to capitalize on viral trends in their marketing efforts.

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